DESIGNING B2B BRANDS. LESSONS FROM DELOITTE

Sinopsis

A comprehensive guide to creating & implementing a global brand system
As business success and brand success become increasingly intertwined, more professionals than ever are playing a key role in simultaneously contributing to both. Regardless of title or level, employees are actively shaping their company's brand and being counted on to have a strong understanding of how to deliver consistent and quality experiences. Delivering this message in an easily accessible and engaging manner is Designing B2B Brands, a comprehensive manual covering all aspects of today's business-to-business brand management.

Designing B2B Brands illustrates – literally and figuratively – the numerous components of an integrated brand identity system, and how it can be crafted and implemented for optimal effect. Unlike other traditional texts which cobble together examples from assorted B2C companies, the reader will find a visually rich, all-inclusive case study of harmonized brand activation. Here, theory is replaced by practice: a seamless framework for global brand success, created and followed by an organization renowned for its consulting and advisory services. This powerful guide:

•features essential up-to-date strategies for keeping your brand fresh and enduring
•addresses the role of designers, the marketing and communication function, human resources and talent teams, agencies and vendors
•considers the impact of digital and social media, two massive forces requiring new thinking for B2B brands
•incorporates best practices for emerging markets.
With guidance that takes you on a clear, linear path toward achieving your brand objectives, this impressive single-source volume is the one book no business marketing professional should be without.